When Product Market Fit Becomes Irrelevant

Most businesses have to think about product-market fit and marketing. You have to make sure that people will buy your product. Most businesses have the struggle of targeting the people who want their product.

But what if a business didn’t have to deal with product-market fit because everybody thought they needed the product or certain death and destruction would follow?

What if this a business had a product that every single man, woman, child and animal on the planet was said to need several times throughout their lives?

What if this business could keep on turning out new variations of this product all the time?

What if people were convinced that using this product was not a choice, but a necessity and that their neighbor’s decision not to use the product would put them and the public at risk of death and disability?

What if people were calling for people who don’t use the product to be thrown in jail, sued or otherwise forced to use the product?

What if the government, news media, public health officials and doctors would happily market this product and dismiss anyone who questions it as dangerous and ignorant?

What if the government would pay anyone who was hurt by the product so that the business could keep on selling the product without any consequences for negligence?

If you have a business that is operating under these conditions, you have created an environment ripe for corruption and exploitation. The idea that natural immunity may be a better way to handle diseases than vaccination is often considered naive. But the idea that businesses who have an artificially extreme low-risk and high-profit situation won’t act in their own self-interest is probably even more naive.



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